The Gambler in Tucson

TIO y TIA is a hat line inspired by the
American Southwest.
Designed in Brooklyn and handmade by
the oldest hat maker in America, who
crafted Georgia O'Keeffe's iconic hats.

A
love letter
to the
American Southwest.

Founded by a collective of creative
women — Nicole Najafi, Johanna Peet,
and Lucy Laucht — TIO y TIA came to life
after Nicole spent a month in the Mojave
Desert. She found a gorgeous stiff wool
hat while thrifting, wore it to pieces, and
they sought to recreate its magic.

Founded by a collective of creative women — Nicole Najafi, Johanna Peet, and Lucy Laucht — TIO y TIA came to life after Nicole spent a month in the Mojave Desert. She found a gorgeous stiff wool hat while thrifting, wore it to pieces, and they sought to recreate its magic.

The Isla in Milos

The Gambler at Zapata Ranch

A hat to fall
in love with,

wear with
anything,

and go everywhere.

The Neada in Milos

I thought the earth remembered me,
she took me back so tenderly,
arranging her dark skirts, her pockets
full of lichens and seeds.
I slept as never before, a stone on the river bed,
nothing between me and the white fire of the stars
but my thoughts, and they floated light as moths
among the branches of the perfect trees.
All night I heard the small kingdoms
breathing around me, the insects,
and the birds who do their work in the darkness.
All night I rose and fell, as if in water,
grappling with a luminous doom. By morning
I had vanished at least a dozen times
into something better.
— Mary Oliver, Sleeping in the Forest